Out of the Cot is a successful business for many reasons. It offers high quality children’s furniture, gifts, toys and assorted products – all in one well displayed and decorated location. Out of the Cot has experienced tremendous success in the children’s retailing market.
A well run business that is in a viable market with great operating systems and making consistent profits will be an attractive proposition to our franchisees.
For our business Out of the Cot, we are seeking to grow our brand across Australia. Franchising offers a business growth model that will allow us to reach our desired goals and aspirations by:
• Efficient leveraging of our IP and systems
• Planned and controlled growth
• Continual learning from a talented group of franchisees
• Access to local markets and increase our buying power
• Share our success with many others
• Increase our marketing spend and enhance our brand power
• Increase brand strength and its market share and viability
• Greater purchasing power from suppliers
• Lack of franchised children’s industry retail networks when compared to the size and potential of the market
• Under franchising – group education, strict training practices and techniques are adhered to and knowledge shared.
• Delivery of knowledge, new techniques and skills to franchisees can be achieved quickly as opposed to
Why did we choose to franchise?
Out of the Cot operates in the retail kids market yet competes across several niche markets within it. We have limited competition with the greater bedding and furniture retailers who cater only very marginally for children. Toy World and Toys’R’Us are more direct competitors on the toy and giftware front but they offer very limited children’s bedding and furniture stock.
Out of the Cot toys are quite unique and not normally found in the large chains. This combination gives Out of the Cot a unique product and service offering and positive marketing. The growing positive word of mouth advertising from existing customers is an invaluable tool in growing the brand locally.
Out of the Cot is an exceptional award winning children’s store that offers an amazing array of quality furniture, linen, accessories and gifts.
Owned by a mother and daughter team, harnessing their passion and inspiration for children’s furniture and bedroom accessories, Out of the Cot is a unique business that offers parents and children an opportunity to decorate their bedroom at an affordable price. Out of the Cot stock all the big and boutique kids brands as well as many local and yet to be discovered talents within the furniture design industry.